Liberty Hill Launches Justice for All Campaign

Our Justice for All Campaign seeks to raise awareness of the critical issues facing Los Angeles as we deal with both a global pandemic and existing systemic problems facing our region.


Dear Board Member,

After many years and much support from our Board, the chair of our Ad Hoc Marketing Committee Paul Hernandez, core members Doe Mayer and John Manulis—as well as our dedicated donors Dan and Diana Attias—I am so excited to officially announce the launch of our first ever Marketing Campaign called “Justice for All.”

Check out this short video presentation for a preview of the campaign.

We engaged the marketing firm Matter Unlimited back in December of 2020 to begin work on a multi-faceted project designed to raise awareness of our work and mission in L.A.

The project included a refresh of our current branding, including our logo and materials, as well as our website, along with the launch of a paid digital advertising campaign called “Justice for All” that will focus on driving new potential supporters into our community. The digitally-focused “Justice for All” Campaign will highlight the grassroots activism and on-the-ground successes of Liberty Hill’s partners, while expanding knowledge of the Foundation’s work to power these movements and amplify their work for greater impact. It will also include public engagement opportunities such as a youth poetry contest to engage youth in envisioning what a just future looks like to them.

The campaign will drive the new leads to our website and into our marketing database and communications system where we can cultivate them for donations and future support.

Building a new generation of potential supporters has been a key area of growth for the Foundation and we are looking forward to continuing that work through this campaign.

The first phase of the ad campaign will be focused on building awareness of our work and mission in L.A., followed by a lead generation phase designed to drive a donation and/or action on critical issues, as well as several other touchpoints.

Stay tuned for more info about the campaign!

Be sure to follow our social media accounts to keep up with the latest news and don’t forget to share our content with friends to help us continue to expand the Liberty Hill tent.

Shane Murphy Goldsmith
President & CEO
Liberty Hill Foundation